For this week’s blog we spoke to Gemma Nash, the florist behind the beautiful brand Bloominati Florals. Our Hayloft studio transformed into a photography studio with Laura Knuckey taking wonderful images of Gemma and her floral creations.
How would you describe Bloominati Florals?
Bloominati Florals is built on the foundations of fun, stress-free, and inspired wedding flower planning. It can be really overwhelming deciding on a colour palette, a theme, or even which arrangements are best for a wedding venue when you have access to a million and one ideas being thrown at you by Instagram and Pinterest! I help couples navigate through this online noise by providing them with recommendations on how to effectively use their budget in a way that is catered to their unique style in a way that makes them feel constantly supported. In short – simplicity and style all the way.
Image by Lauren Knuckey
What is your favourite thing about what you do?
I love sharing in a couple’s excitement – from the moment they enquire and when we first get to meet on Zoom, I always spend double the amount of time I intend for initial consultations because I like to get to know my couples and determine what I can do to make their lives easier in what is an incredibly busy time for them – wedding planning is no joke! The journey from initial enquiry up until the big day, and seeing how our work has come together into something that the couple will look back on in photos for the rest of their lives, make those 18 hour days on wedding week worth it!
How did you use our Hayloft Studio for your photography?
I am pretty camera-shy – so in the age of social media, it’s important to show the face behind the brand, especially in the wedding industry. Couples are inviting you to play an integral role in one of the most important days in their lives – putting yourself out there humanises the brand and opens the door for connections to be made and trust to be built. I invited the incredible Lauren (Lauren Knuckey Photography) to document the journey of creating a flower cloud, wedding bouquet and vase arrangement at the Hayloft space to give couples a ‘behind the scenes’ look at the work that goes into these arrangements. Lauren is an incredibly sought-after wedding photographer whose work takes her all over the country, and she did a great job at making me feel at ease in front of the camera.
Image by Lauren Knuckey
What is your favourite floral shoot you’ve done up until now?
I’ve been involved in and have managed many styled shoots – these are creative projects where wedding suppliers collectively collaborate on a project with the intent of achieving a specific design theme and create inspirational content for their audiences – however weddings are and will always be my favourite thing in the world, so I couldn’t nail it down to a specific one! The excitement of when the flowers arrive with me on the week of the wedding and the night-before adrenaline is something I’m sure all wedding suppliers can relate to. In terms of specific designs, it’s the wedding bouquet for me, along with wedding flower installations, such as flower clouds and wedding arches. I love to constantly challenge myself and learn from the floral design community to be the best wedding florist that I can be for my couples.
Image by Lauren Knuckey
How do you create these beautiful designs for weddings?
There is so much planning involved when it comes to wedding flowers – understanding what’s in season at the time of a couples wedding date (especially if it’s over a year away!), knowing roughly how much these flowers will cost based on previous years so that I’m able to quote correctly, knowing colour combinations and design elements so that you can be confident on what you’re proposing to the couple for their wedding flowers, and also knowing how to actually make these designs come to life. Will that archway be too big for the space? Can it physically be moved after the ceremony? Will that wire support the weight of that flower cloud the couple are hoping for?
It’s important to know the answers to these things (or endeavor to find out) before promising the world. I spend way too much of my free time learning, and soaking-in knowledge from wedding florists all around the world so that I’m constantly ‘levelling-up’ to ensure I can provide the best possible service to my couples.
Image by Lauren Knuckey
What are you most excited for in the future?
I’ve been a florist in Sussex for some time now, and Bloominati Florals came out of the 2020 lockdown, so we’re still in our early days. I’m looking forward to meeting new couples, getting to create for all of the amazing 2022 weddings I have in the diary for the couples I’ve been lucky enough to meet already, and seeing Bloominati Florals grow and help more people take the stress out of planning their wedding flowers.
Image by Lauren Knuckey
It’s so wonderful to see work like this in our Hayloft Studio. If you’d like to contact Gemma Nash for your wedding event, check out her Website, Facebook, or Instagram. If you’re looking for a wedding photographer, have a look at Lauren Huckey’s Instagram or Website.
Are you looking for a photography studio? If you’re an artist, photographer or small business owner be sure to contact us to hire out our studio for your next project. On our website you can see our availability and rates card.
