Louise Wilde sources, designs and sells colourful, eco-concious, ethically-made clothing. She was in our Hayloft Studio recently for a photoshoot, taking images of her wonderful new range of clothes. We caught up with her to ask her a few more questions about her company, Kaohinani.
Copperdollar studios suits our stock perfectly, it’s a bright creative space with lots of natural textures and the lighting that comes through the big rear windows really helps the clothes look great for the photoshoot.
What is your favourite thing about what you do?
I absolutely love it when people find the time to send me messages about how much they love my shop! Someone came up to me at a festival a couple of weeks ago and asked if I was the girl who designed “the bee trousers” – she loved them so much and had received so many compliments on them, which was awesome!I also love seeing how it’s worn, it’s so nice to be sent photos of happy customers styling our clothes with their own twists.
Who are your greatest fashion influences?
No one person in particular, but festival fields are my inspiration! When people are feeling their most creative is when they look their best.
How did you use the studio for your work, did it complement your project well?
Copperdollar studios suits our stock perfectly, it’s a bright creative space with lots of natural textures and the lighting that comes through the big rear windows really helps the clothes look great.
What is your favourite project you’ve done up until now?
This year we really tried to emphasise the use of recycled fabrics and designed clothes made from Kantha, which is a traditional way of recycling cotton scraps in India. We had Kantha dungarees and shorts made, alongside recycled sari silk tops and trousers and also some beautiful halter neck tops made from traditional embroidered skirts that were broken and destined for landfill. It was fun to work with our tailors to design these and really exciting to unpack and shoot the products! Because we used recycled fabrics each piece is unique in colour and pattern and you never know exactly what you were going to get.
What have you learnt this year that you’re bringing into your work?
Due to the pandemic lots of our stock arrived at really awkward times – it’s been really tricky with flights being delayed and cancelled – I had a whole load of summer stock arrive in August which wasn’t ideal! Thankfully all our tailors have stayed safe and we’ve continued to give them work through the pandemic. I think we’ll be planning much further ahead in the future.
What are you most excited for in the future?
I’m really looking forward to doing some real life events! I’d love to take my clothes to a festival or two so people can see the products and materials up close. Nothing beats a good old fashioned market stall!
Thank you so much Louise Wilde for talking to us and taking us behind the scenes. Check out their website, instagram or facebook to see her beautiful range of clothing for yourself. Are you looking for a photography studio for a photoshoot? If you’re an artist, photographer or small business owner be sure to contact us to hire out our studio for your next project. On our website you can see our availability and rates card.