Samantha Karlsson is a bespoke florist based in Sussex, specialising in weddings and events. Her recent hire of the studios sparked our interests so we thought we’d share with you what she got up to.
What is your favourite thing to create and why?
Anything with flowers and foliage! I love working on anything from big natural floral displays to intricate flower crowns, which can be a gorgeous way for brides and bridesmaids to accessorise on the wedding day. I adore nature and the changing seasons and try to draw inspiration from everything that is around me, creating natural, elegant floral arrangements that embrace colour and interesting textures.
I come from a very artist and creative family and spent my childhood studying art, dance, singing and acting. After attending university, I’ve worked in marketing at corporate companies and whilst this has given me good business and marketing skills, I started to crave getting back in touch with my creative side.
My mother has always loved gardening and so when I asked her to do the flowers for my wedding she jumped at the chance. We attended a one day flower workshop together and it was then that I discovered a passion for working with flowers and a way to channel my creative side. Whilst on maternity leave with my first child in 2015, I knew I had to take a leap of faith and signed up for a career change course at the Sussex Flower School, learning as much as I could under the guidance of the lovely Georgia Miles.
Since then I’ve focused on building my business. In a short space of time I’ve been fortunate enough to work with some lovely clients on everything from weddings & events, to floral styling for photographer photoshoots and hosting creative workshops. Whatever the occasion, I love working with my clients to understand their vision and creating unique, bespoke floral designs that are truly personal to them.
Whilst I am very much at the start of my journey and with baby number two due in just a few weeks, life is very busy for me, but I am really excited about what the future holds!
For anyone who is thinking of starting a career in floristry or any other career, I would say you there is never a good time in life to make a change. Life is always busy and change always comes with risks but unless you start, you won’t know if it can work. I recommend gaining as much work experience as possible alongside your current work and attend workshops to know if it is truly for you…then go for it!